Years ago I recognized the value of including my bio pic with everything I sent out..resumes. biz cards etc etc.
Here are some of the BIG mistakes I see folks do when creating a portrait to use for their business:
MISTAKE #1– Have a friend, spouse or equally unqualified person (this includes a Costco Passport photo!) create your picture
MISTAKE #2– Get cheap. Base the image on how much it’s going to cost (see number one)
MISTAKE #3– No or little planning. I see it ALL THE TIME. Last minute “I need this done yesterday!!” Listen. This is BAD planning. Nothing more than procrastination. Plan for success.
MISTAKE #4– Use a photo from 15 years ago. Serious? Need I explain?
This is not a time to cut back, cheap out or be shy. I hear nonsense like “I hate having my picture taken….” So what. Grow up? You’re a professional. Show the world your best side.
Not a snap shot. Not a cheapo dept store passport photo. C’mon….be proud.
No excuses. Your picture TRANSMITS
so much about who you are.
Some examples from recent sessions this year…both in studio and on location….